I’ve been tasked with researching AdTech solutions for our company, but there’s so much noise out there that it’s hard to separate what’s genuinely helpful from generic marketing fluff. I’m particularly interested in technologies that go beyond dashboards — tools that can integrate audience data, automate optimization, and improve performance across channels. Has anyone here actually looked into AdTech product development or knows what kinds of services agencies/development teams offer in this space?

I went down the same rabbit hole a few weeks ago. A lot of what I found was very surface-level until I stumbled on a page describing dedicated AdTech software development. It wasn’t some generic SaaS landing page — instead it explained how custom platforms can be built around performance analytics, data pipelines, automated bidding logic, and audience segmentation. The overview is here in case you want to see the kinds of systems they talk about Adtech development https://geomotiv.com/industries/adtech/ it helped me frame what’s possible and what questions to ask when talking to vendors or developers.

That makes sense. As marketers, we often get stuck choosing off-the-shelf dashboards that can’t scale or adapt to our unique needs. Custom AdTech solutions — especially ones designed with performance metrics and automation in mind — can offer better insights and more flexibility. It’s good to approach it armed with clear expectations and an understanding of what you want to achieve.