When it comes to promoting business content and driving traffic, X (formerly Twitter) and LinkedIn are two of the most powerful social media platforms in use today. However, based on data from SaaStr, it’s clear that both platforms are undergoing shifts in their effectiveness. Let’s dive into how these platforms compare when it comes to user engagement, content performance, and driving traffic in 2024.



1. Traffic Contribution Is Similar Across Platforms

Historically, LinkedIn and X have served distinct purposes. LinkedIn is a professional networking site, while X has been more of a real-time conversation and news-sharing hub. Yet, despite these differences, both platforms drive similar amounts of traffic to SaaStr’s website, each contributing roughly 15% of the overall traffic. Despite the differences in audience demographics and purpose, both networks prove to be effective in getting the word out about events and content.



2. Cross-Posting Is Effective, But Results Vary

You might wonder if it’s worth posting the same content across both X and LinkedIn. According to our data, reusing content across these platforms doesn’t appear to harm performance—though the results are unpredictable. A post that may perform extremely well on LinkedIn may not garner the same attention on X. Similarly, if a post doesn’t do well on one platform, it is unlikely to perform better on the other. Thus, while cross-posting is fine, don’t expect identical results across the board.



3. Fridays Are a Bad Day for Engagement

Timing may not play as large a role as one might expect on both platforms. However, Fridays stand out as the least effective day for posting, with engagement dropping by about 20%. This likely correlates with users being less active towards the end of the week. Despite this drop, other days don’t show a strong correlation between engagement and time of posting.



4. External Links Are Still a Challenge

One of the recurring frustrations for marketers using LinkedIn and X is the platforms’ disinterest in supporting external links. Posting links in comments or following up with secondary posts doesn’t lead to significant traffic, even if it’s considered best practice. If your goal is to drive users directly to your site, both platforms are far less effective than other methods, like email marketing or direct website promotion.



5. Personal Profiles Over Company Pages on LinkedIn

If you’re managing a brand or company, it’s crucial to understand the difference between company pages and personal profiles on LinkedIn. At SaaStr, the founder’s profile has 100x more engagement than the official company page. This highlights a larger trend on LinkedIn: users are more interested in personalized, authentic content rather than corporate updates. Individual profiles provide far greater engagement.



6. CEO Engagement on X Is Unmatched

When it comes to engaging with C-suite executives and founders, X outperforms LinkedIn. CEOs and founders are more likely to engage and interact on X due to its conversational nature. LinkedIn, in contrast, tends to be more formal and professional, limiting the type of engagement that occurs at the CEO level.



7. Don’t Forget About Your Own Email List

A key learning here is the importance of owning your list. Both X and LinkedIn are valuable tools for engagement, but they have limitations when it comes to driving traffic or building long-term customer relationships. Having a superfan list that you can reach out to directly through email is still the most powerful tool for driving sustained success.



8. Quality Content Always Wins

Finally, the quality of your content is paramount. Platforms like X and LinkedIn are saturated with content, and if your post isn’t compelling, it will quickly fall to the bottom of feeds. Focusing on producing high-quality, engaging, and insightful content is the only way to stand out and ensure your posts make an impact. If content isn’t great, it’s often better not to publish it at all.



In the end, both X and LinkedIn offer unique opportunities for engagement, but neither platform is without its challenges. Some players who do not have an account can choose to Buy X Accounts on U2XU, which is a professional and secure online trading website. In addition to various game items, accounts and services, you can also Buy Cheap X Account here. Every transaction here is certified, so you can buy with confidence!